top of page
NBD 01.png

…..and what about the Coach?

  • Nov 30, 2024
  • 2 min read

The Sex Coach is a champion for the Client, providing guidance, suggestions, resources that help the Client find their truth and make positive change in their sexual life.


How difficult can it be for a Client to open up to a stranger with a note pad and a knowing smile, find the courage to talk about embarrassment, uneasiness, express the conflict between their feelings and what our self-righteous and fearful society tell them they should be and feel? The answer is …very difficult.


A Sex Coach brings a component that is about re-framing what the Client thinks of themselves as a sexual being, removing stigma, shame, lifting the veil of ignorance, myths, fads with clear, transparent, evidence-supported knowledge, the facts that blow away the malicious, covert or unintentional, lies and manipulation by peers, society, media, politics, and religion.


A tall order for a Client, but what about the Coach?


As Sex Coaches we must be willing to put ourselves under scrutiny first, identifying those unconscious biases, those beliefs we hold onto tightly, that shame, that guilt we hide under the protection of the ‘I am the Sex Coach’ professional persona.


We brought them to light, exposed them and in doing so exposed us, looked at them in a non-judgemental way, accepting them as a part of who we are, still loving and being willing to challenge ourselves, having the courage to break away from these beliefs and grow as human beings and coaches.


Only now can we listen, really listen to what the Client is telling us, in that nervous, small voice or the boisterous one or the assertive one, every word hiding fears and insecurities like the ones we have and have conquered and accepted.


Was it scary? Did it hurt? Yes and yes…. and I would not have it any other way.

 

Will this make it easier for you to open up to me as your Coach? I cannot answer that, it is not my story to tell.


I like to think that the shared human experience of challenging a narrative that does not serve you, will be the nudge you need to say ‘I am here because I want to be the best version of my sexual self’.

 
 
 

Recent Posts

See All
ED and Physical health - Kebab anyone?

It is normal for even the most ardent and passionate lover to be tired, stressed, or unwell at times — and therefore not in the most appropriate state of mind for intimacy. These same reasons apply to

 
 
 
Magical thinking: Testosterone

This week's BBC article titled Death of the sex drive — and the great debate over whether testosterone can help get it back  ( https://www.bbc.co.uk/news/articles/ckg8r28d3lgo ) triggered a number of

 
 
 

Comments


© 2025 Normal By Design. Powered and secured by Wix

bottom of page